Services for Sellers
Pre-Listing Walkthrough
Walk through the property to see the condition highlights, and identify potential buyer objections.
Hear your goals and preferences so I can best serve you when selling your home.
Discuss specific conditions applicable to your sale, such as contingencies, job relocation, 1031 Exchanges, FIRPTA, etc.
Pricing Strategy
Comprehensive pricing approach that considers comparable property sales, current market statistics, and your home's unique and sellable features so I can provide the most accurate and well-informed valuation.
Provide an estimated net sheet so you know the general costs to sell, and the estimated dollar amount you will have in your pocket on closing day.
Listing Prep
Provide a “to-do” list of improvements to make to the home before going on the market. These completed tasks will show your home in its best light and incentivize quick and high offers.
Coordinate and refer to the best contractors in the area so you can complete these improvements promptly and cost-effectively.
If needed, coordinate and refer to home staging or virtual staging providers for your property.
Scheduling premium professional photography, drone photography, and videography that makes your home look amazing.
"Make your Listing Famous" Marketing Strategy
Even before listing your home on the MLS, I begin marketing it to 80+ agents within my brokerage in order to reach their sphere and buyer pool.
Premium Professional Photography that is crisp, clean, informative, and makes your home look fantastic is featured on social media and YouTube.
Drone Photography to capture the area and neighborhood highlights of your property.
Print Marketing in local publications.
Direct Mail Marketing to the closest 250 properties, including your neighbors, so they can invite their friends and family to become their new neighbors by purchasing your home.
Email Marketing to my extensive and curated mailing list, plus the email lists of 80+ agents within my brokerage.
Robust online and social media marketing channels: Facebook, Instagram, and LinkedIn.
Reverse Prospect to agents whose clients are actively searching the exact area of your property.
Direct and personal outreach to agents within the area and out-of-state who need to see this property for their clients.
Listing Your Home on the MLS
Activate your property as “Coming Soon” on the MLS for 7-30 days to generate interest and stack showings with qualified and interested buyers.
Install a “For Sale” sign at the property.
Install a Lockbox at the property.
Network your property to other agents, my extensive network, and the networks of the 80+ agents in my brokerage.
Complete paperwork ahead of receiving an offer. This keeps your life more manageable and minimizes surprises and reasons for a buyer to cancel.
Activate your listing as “Active” on the MLS, which will automatically broadcast it to 3rd party websites like Realtor.com, Zillow.com, Trulia.com, Redfin.com, etc.
Showing your Home to as many Qualified & Interested Buyers as possible
I aim to meet each buyer and their agent at your property for showings to optimize the showing experience, answer questions and relieve buyer objections immediately, highlight features of the property that the buyer and their agent may not be aware of, and receive immediate feedback about the property. Having a knowledgeable and dedicated listing agent present prevents critical information from slipping through the cracks and contains missing offers.
Showings are requested and shown according to your approval. I aim to make the showing schedule as convenient to your schedule as possible, while also accommodating as many showings as possible.
A multi-step follow-up system is implemented for each buyer who comes through the home, starting immediately after the showing and continuing throughout the entire time on the market.
Open Houses
Host open houses at the property, which are marketed online, through effective old-school physical signs in the area.
A multi-step follow-up system is put into place for each group that comes into an Open House, which starts immediately after the initial visit and continues throughout the entirety of the time on the market.
Receiving, Negotiating, and Accepting Offers
Negotiation: I present any and all offers that are received on your home. My solid negotiation skills, high level of communication with the buyer’s agent, unparalleled knowledge, and ability to think outside the box provide you with a partner who will advocate to put the most money back in your pocket.
Opening Escrow: Coordination with a title company, the buyer’s lender (when applicable), and all other parties involved in the sale. Direct communication is essential to keeping a transaction moving forward as seamlessly as possible, and with as few surprises for you as possible.
Getting you to and through Closing Day
As closing day approaches, we will review the closing paperwork. I make final check-ins with the title company and lender (if applicable) to ensure that funds are in as expected, and you will finalize how you want to receive funds due to you at closing.
We will prepare the items to convey to the new buyer- keys, clickers, manuals, etc.
Once the sale has been recorded with the county assessor’s office, your property is officially “sold,” and funds due to you will be issued. Congratulations!!!
When Under Contract: Inspections, Appraisals, and more
Inspection: During the Inspection Period, which is often 10 calendar days after all parties sign a contract, the buyer will perform their due diligence and thoroughly inspect the condition of the home. They may provide a list of repair requests or deem the property unfit for purchase. I will assist you in devising a strategic response to their request that is fair, financially sound, and most beneficial to you in the overall picture of selling your home. My solid negotiation skills are utilized on your behalf, and you will have my support throughout the process.
My strong connections to excellent contractors and tradesmen to complete agreed-upon repairs will simplify your process.
Continued coordination and communication with all parties involved, including the title company, the lender, inspectors, appraisers, and more. I am committed to making the entire process as smooth as possible for you.
Appraisal: The buyer will order an appraisal if the purchase is financed. I will meet the appraiser at the property to ensure they are aware of the critical details of your home, your immediate neighborhood, and the area in general. I provide them with a professional, beautiful, and highly detailed presentation of comparative neighborhood sales, highlighting features and differences in those homes that an unfamiliar person may not know from reading the listing pages, and I strongly advocate the reasons why your home is worth the amount for which it is under contract.